The Psychology of Colors in Marketing | BLUE
Color plays an important part of our lives as it controls our thoughts and behavior. Color guides our eyes on where to look and how to interpret something. It gives content a meaning. It helps us understand the importance of what we see. This is why as content marketers we need to understand what color means to people.
Blue is known for its reliability, responsible, and mentally soothing nature. It is thus one of the most loved colors globally. Unlike brighter colors, blue has a more mental reaction rather than a physical one that allows us to distress and think of the most ideal situation. Unfortunately, it does have a negative side to it. It can be perceived as distant and cold if used in great amounts. Overall, blue is a well-liked color that can bring a sense of calmness and trust when building relationships, especially in marketing.
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